Lead Generation Campaign
Generate SQLs based in Indonesia from specific FSI segments, especially hard-to-reach segments, to help boost B2B sales.
Deployed a strategic outbound strategy combining email + WhatsApp + phone to reach out to blooming Indonesian FinTech industry, focusing on increasing awareness of AAI and its market share in ID. Adaptation of existing content assets and creatives to support outreach.
Delivery of qualified sales appointments and continuous nurturing of growing prospect base through multiple channels.
200 Inbound Leads via LinkedIn & Youtube per month.
Outbound Lead Generation via MoWin Prospecting Program of 1,000 accounts & 5,000 prospects.
Target: 10 Appointments with need per month