Case Studies

Singtel

Lead Generation Campaign

Challenge:

Generate 150 MQLs from Singapore SMEs for Singtel Enterprise LiquidX​

Solution:

Deployed a strategic combination of content syndication, outbound calls, media buying and retargeting ads.
Creative adaptation and development of marketing and content assets from scratch.

Result:

>50 MQLs delivered each month, with majority of leads from focus industries and others from nurture segments.

Greater awareness of specific Singtel Business products through MWD's Nurture Programme at top of funnel, laying the foundation for subsequent ongoing lead generation campaigns.

Greater optimisation of following campaigns through data analytics and insights generated from the campaign.